Millions of pets to be tracked by 2021
Hefty 2.8 million pets to be equipped with tracking devices in Europe and North America…
Browsing: Location & Ads
Local search app revenues to hit £8.4bn by 2020
Emerging technologies fundamental to 250% growth Local search and discovery apps will generate revenues of…
Beacons 2.0: Eddystone v iBeacon
By Simon Jones, head of programme management, Proxama Google’s open beacon format Eddystone and the…
Navmii announces ‘Share my Trip’ feature
New app update allows users to share trip progress and ETAs with friends and family…
Evolution: Tracking the changing high street
By Hooman Mazaheri, global service provider outreach director, GSMA Our high streets are changing. Online…
Creepy: Location based advertising questions
By John Fleming, marketing director, Webtrends EMEA A world of beacons and mobiles won’t necessarily…
Invasive: Hyper-personalised marketing
By Paul Parreira, founder and director, Company Cue More than 3.4 billion people have smartphones…
Smart: Combining mobile and beacons for shopping
By Jonathan Duffy, EMEA managing director, Netclearance According to the Internet Advertising Bureau (IAB) UK…
App advertising to boom with location and context
Threefold increase forecast over the next five years App advertising, using context and location targeting,…
Beacons: Ad opportunity of dreams?
By Mike Crooks, head of Mubaloo Innovation Lab When loading certain news sites on a mobile…