Company’s third purchase in three years
App Annie has announced it has acquired provider of market data and in-app advertising, AppScotch. This is AppAnnie’s third acquisition in two years, with Distimo being acquired in 2014 and Mobidia in 2015.
AppScotch offers users greater transparency into mobile advertising. The news marks AppAnnie’s continued effort to strengthen its position as a trusted provider of app data and insights in today’s evolving app economy.
“Apps are changing the world, creating amazing opportunities for individuals and for businesses of all sizes. We help companies seize these opportunities. We are always looking for technologies and talent that enhance our products and mission,” commented Bertrand Schmitt, CEO and co-founder at App Annie on a blog. “The AppScotch team shares our passion for apps and has developed some exciting complementary technology.”