A large percentage of web users in China only access the internet via their mobile phone instead of their PC, while many are experiencing the internet for the first time through their mobile.
Mobile research specialists On Device Research has released a report reviewing the number of web users who only access the internet through their mobile. The report shows that 38% of Chinese mobile web users only access the internet through their mobile phone. This is an increase of eight percentage points over the past year.
This trend is especially prevalent in rural areas where 45% of users are mobile only, compared to 29% in the city. These figures indicate the mobile internet is continuing to connect the previously unconnected in China, where in rural areas computers are not so easily accessible.
Alistair Hill, CEO of On Device Research, said: 'The mobile revolution is bringing with it a new generation of mobile only internet users. The motivations for this vary; in developed markets it's more for convenience, in developing economies it's more likely they don't have access to a computer.
'Mobile internet gives those in developing countries access to the world's information, and in turn this opens up numerous opportunities, both for the consumer and for those who want to communicate effectively with this new audience.'