UK's first shared 4G plans, and Pay-As-You-Go 4GEE mobile broadband, available this summer
EE, a UK 4G provider, has announced new 4G plans for consumers and businesses.
EE's new plans will provide customers with greater choice in how they access EE's superfast 4G network, and support changing mobile usage. EE has also announced the next phase of its 4G network rollout across the UK, consolidating its position as the UK's biggest and fastest mobile network.
Customer demand for 4G services continues to increase, with over 500,000 customers signed up seven months after the launch of the UK's first 4G mobile network. To meet increasing demand to stay connected at superfast speeds across a growing range of devices, EE will launch several ideas this summer, including Shared 4GEE Plans. Shared 4G Plans will allow mobile customers to share their 4GEE plans across phones and tablets, or with other people.
Pay-As-You-Go Mobile Broadband, another pricing plan, will enable customers to pay for 4GEE internet access on their tablets and laptops without a long term contract. Customers will be able to choose between a range of data bundles to use with their device. Pricing and availability on Shared 4G Plans and Pay-As-You-Go Mobile Broadband will be announced in coming weeks.
Additionally, EE stated it will roll out its double-speed 4G in ten cities within weeks. This will boost headline speeds to 80Mbps, and will more than double the current average speeds to 24Mbps to 30Mbps. Double speed 4G will provide an even better experience for customers engaging with HD videos and pictures, sharing large files, multi-tasking and tethering multiple devices, the operator claimed.
By the end of June, EE's 4G network will reach over 55% of the UK population, and will cover 98% by the end of 2014. Throughout 2013, EE said it will continue to expand to key towns and cities across the country, including Aberdeen, Bath, Bournemouth, Brighton, Cambridge, Ipswich, Middlesbrough, Northampton, Norwich, Poole, Plymouth, Portsmouth, Swansea and York.
Olaf Swantee, CEO of EE, said: 'Last year we launched the UK's first superfast 4G and fibre network. Since then we've worked relentlessly to increase the breadth and depth of our reach. By the end of June, we will have rolled out 4G across 55% of the population, and will continue to switch on new towns and cities. And with commuters spending an average of 75 minutes travelling every day, EE will also roll out 4G across the busiest airports, commuter routes and shopping centres across the UK, powering the areas that matter most to Britain.'
