Mobile users and mobile advertising on the up on the social networking site
Facebook has reported strong growth for the second quarter, which has been boosted by a large increase in users accessing the site from mobile devices.
The social networking site hit revenues of $2.91 billion for the three months ended 30 June 2014, compared to $1.81 billion for the same period last year, up 61% year on year. First half revenues stood at $5.41 billion for 2014, against $3.27 billion last year.
While daily active users (DAU) were up 19% to 829 million in June 2014 against the same month 2013, mobile DAUs were 654 million on average for June 2014, an increase of 39% year on year.
While monthly active users (MAUs) were 1.32 billion as of 30 June 2014, an increase of 14% year on year, mobile MAUs were 1.07 billion as of the same date, an increase of 31% year on year.
Additionally, revenue from advertising was $2.68 billion, a 67% increase from the same quarter last year. Mobile advertising revenue represented approximately 62% of advertising revenue for the second quarter of 2014, up from approximately 41% of advertising revenue in the second quarter of 2013.
'We had a good second quarter,' said Mark Zuckerberg, Facebook founder and CEO. 'Our community has continued to grow, and we see a lot of opportunity ahead as we connect the rest of the world.'
