Enterprise AR app market to rocket


Bespoke applications driving high spend for augmented reality in the enterprise field 

Augmented reality (AR) technology used in the enterprise space is set to grow rapidly over the next four years, according to a new study. Enterprises will drive annual AR app revenues of $2.4 billion in 2019, up from $247 million in 2014. This translates to a tenfold increase over the forecast period, stated Juniper Research.

The research notes that enterprise interest in AR has reached new heights, owing to improvements in software, wearable technology and the promise of significant efficiency gains. However, the individual needs of enterprises dictate that AR app costs will remain high for the foreseeable future.

Despite a high revenue forecast for the sector, the research observed that the overall uptake of enterprise AR applications will remain relatively low until the end of the decade. At present, the enterprise AR app ecosystem has not fostered any standards with regards to development across devices, giving rise to a level of risk with regards to security and integration.

Noted Juniper Research author of the study, Steffen Sorrell: “Most enterprise AR apps must be bespoke in order to comply with requirements. That presents challenges; entry costs are increased so a return on investment must be assured.”

Additionally, the research found that enterprise head-mounted devices (HMDs), such as Vuzix’s M100 and Daqri’s Smart Helmet, will overtake smartphones and tablets as the preferred AR device in terms of app use beyond 2019. Indeed, the hands-free nature of these devices ensures that workers will be able to maximise the benefits of AR technology. Nevertheless, display shortcomings must be ironed out: presently, wide field-of-views and low latencies are lacking.

Meanwhile, the consumer HMD space will be ignited by at-home entertainment devices, such as Microsoft’s HoloLens.

The research also recommended that telecommunications operators must seize the opportunity of in-vehicle AR, with this market set to expand from 2019 onwards.


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