NBA content comes to mobile devices


Binbit to provide mobile NBA content to fans in over 25 countries 

The National Basketball Association (NBA) and Binbit, a global mobile entertainment content distributor, have announced a new multiyear partnership that will provide the league’s growing fan base across Latin America, Europe and Asia with access to extensive NBA content. The deal will also include special promotions and experiences from the NBA for Binbit’s subscribers.

Through the partnership, Binbit will distribute a comprehensive line up of NBA pictures, videos, and audio files tailored for feature mobile phone devices within certain territories. Binbit mobile phone subscribers will also have access to a free official NBA Fan Club, which will feature NBA game highlights and photos and NBA-themed ringtones.

The territories included in the NBA partnership are Mexico, Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, Panama, Colombia, Bolivia, Ecuador, Chile, Paraguay, Argentina, Uruguay, Dominican Republic, Venezuela, Poland, Portugal, Russia, Croatia, Serbia, Macedonia, Cyprus, Thailand, Singapore, Malaysia, India and Bangladesh.

“As always, we are interested in bringing more value to our customers and business partners, so we saw a great opportunity in this partnership with the NBA, which is spectacular news for the fans. The NBA is a premium brand all around the world, so considering our operational territories, this is a great opportunity for both companies. Considering the constant rise in viewer preferences around the world and the great show the athletes put on, we hope to continue to expand our reach,” said Binbit chairman Antoni Muntaner.

Added NBA senior vice president for global media distribution and business operations, Matthew Brabants: “NBA fans are among the most passionate and knowledgeable basketball fans in the world, and we are thrilled to bring them additional ways to enjoy NBA content through this new partnership with Binbit. Binbit is a leading developer of mobile content, and their extensive reach will give our fans the opportunity to experience the excitement of the NBA in more ways than ever before.”

Binbit additionally offers mobile entertainment services in countries including Kenya, Nigeria, South Africa, Tanzania, Brazil, United States, Bangladesh, Hong Kong, Papua New Guinea, Philippines, Sri Lanka, Taiwan, Spain, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Oman, Pakistan, Palestine, Qatar, Saudi Arabia, United Arab Emirates, Australia and New Zealand.


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