Samsung unveils superhero power list


Research comes as Marvel’s ‘Avengers: Age of Ultron’ records the biggest ever single day for a superhero movie in the UK

There is so much more to a Super Hero than just using superpowers, as intelligence and technology make up the definitive formula discovered by Samsung as part of its collaboration with Marvel’s ‘Avengers: Age of Ultron’.

Researchers found that the ultimate formula for a Super Hero is: Strength + Intelligence + Technology + Speed + Likeability + Superpowers + Morality = Super Hero.

The formula was developed in line with the launch of Marvel’s ‘Avengers: Age of Ultron’, which recently recorded the biggest opening weekend of 2015, in which Samsung technology including the brand new Galaxy S6 and Galaxy S6 edge smartphone, features heavily.

The study of 2,000 Brits by One Poll for Samsung found that strength (79%) and intelligence (71%) were both rated more highly than actual super powers, showing that being a Super Hero is not all about flying and x-ray vision. Similarly morality (57%) and likeability (45%) both make the formula ahead of traditional Super Hero traits like a Super Hero outfit or a catchy name, with more women (51%) than men (39%) valuing likeability in their hero.

When it came to the super powers we would like ourselves, it was invisibility that topped the list for both men and women, with 23% of the vote, followed by time travel (19%). Technology features highly in the make up of a Super Hero, with Super Hero cars (30%) topping the list of ‘super gadgets’ Brits would most like to have, followed closely by virtual reality headsets (17%).

Conor Pierce, vice president IT and mobile, Samsung Electronics UK and Ireland, said: “Super Heroes have fascinated us for generations, with some of Marvel’s originals remaining firm favourites for decades. What is really interesting is how they have developed as society has developed, seeing technology and morality up there in the list of what makes the ultimate Super Hero is a real testament to that.

“The collaboration [with Marvel]is designed to bring together two of the world’s most iconic multi-media brands, and means we’re able to bring unrivalled content, products and experiences to fans around the world,” concluded Pierce.

The formula can also be applied to real life Super Heroes, with nearly 60% of respondents saying that firemen most fit that combination of speed, strength, morality and technology.

The Samsung and Marvel collaboration gives consumers a range of exclusive accessories featuring Marvel favourites for the Galaxy S6 and Galaxy S6 edge handsets.


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