What

Smart Chimps is the place where bright people and hot mobile technology evolve together.

Smart Chimps is all about mobile, from the people behind the latest technologies and services, to those inside businesses and homes who are putting that innovation into action.

Smart Chimps focuses on the mobile ecosystem with a particular interest in the content that is driving the evolution of this marketplace, including hot areas for 2014 such as mobile developers, smart devices, mobile money and payment, mobile security, and operating systems.

Bringing the mobile community and smart technology together, Smart Chimps also takes an overview of the mobile market, from country profiles and global trends, into networks, operators, and vertical sectors, plus how this industry revolutionises and changes the way businesses operate day to day, and how the consumer experiences life through the small screen.

Smart Chimps is a business to business and business to consumer site, covering daily news, plus features, case studies, Q&As, video, and opinion.

Categories
The sections on Smart Chimps drill down into the following areas:

SMARTKIT: Mobile devices, including smartphones, tablets and wearable tech.

SMARTAPPS: App news for businesses and consumers.

SMARTTECH: Hot tech behind the industry, including security, NFC, LBS, money and more.

SMARTNETS: Networks, from infrastructure, 4G and the rest, to what operators are up to.

SMARTUP: Verticals and their use of mobile tech, including marketing, enterprise, healthcare and transport.

SMARTINTERACT: The place to learn more about devleopers, technology and more.

Readership

Smart Chimps has a subscriber list of +10,000 individuals, who receive a weekly newsletter highlighting the hottest news and topics of the week.

Age: 16 to 55 years Gender: 70% male : 30% female Job: From mobile developer to mobile industry board director and execs, to end users in vertical sectors, and first mover and technologically aware consumers. Company: OEMS; mobile network carriers; mobile app and device developers; PCs and e-reader technology; software and hardware companies in or interested in the mobile space; mobile retailers; mobile accessories developers; verticals; and other groups with an active interest in mobile and mobile content (those in PR and marketing, journalism and research).