Global digital offers marketplace to add in-store promotions to customer portfolio
RetailMeNot, a global digital offers marketplace including RetailMeNot.com in the US and VoucherCodes.co.uk in Britain, and Swirl Networks, provider a proximity-based indoor mobile marketing platform, have announced a strategic partnership to bring in-store promotions using new beacon marketing technology to nearly 20 million RetailMeNot mobile app users and thousands of retailers and brands currently in the RetailMeNot marketplace.
The partnership enables more of RetailMeNot’s retail and brand partners to engage high intent shoppers by delivering compelling offers to consumers while they shop in specific areas of a brick and mortar store. The company will begin to offer Swirl’s platform and beacon hardware to its existing retail and brand partners, allowing them to take advantage of a powerful in-store marketing capability.
“With mobile commerce proving to be one of the most exciting new chapters of the RetailMeNot story, we have the ability with Swirl’s beacon marketing platform to help more retailers and brands engage, influence and encourage millions of our users to shop smarter than ever when using their mobile device to save money on their purchases,” said Cotter Cunningham, CEO and founder, RetailMeNot. “As we continue to see how important our mobile audience is to retailers, we are excited to partner with Swirl as we continue to explore how beacon technology makes the in-store shopping experience even more meaningful and valuable for consumers.”
Swirl’s platform uses Bluetooth Low Energy beacons to trigger delivery of highly targeted and relevant digital promotions directly to consumers’ smartphones while they shop in stores. The Swirl platform is already being used by leading retailers to power in-store mobile experiences across North America.
With this partnership, RetailMeNot will join the Swirl Audience Network, creating a large audience of shopping-focused consumers who can access beacon technology on their mobile devices. RetailMeNot mobile app users who opt-in to the new service will be eligible to receive offers and other promotional content based on their specific in-store location, personal preferences and shopping behavior at participating retail stores.
Added Hilmi Ozguc, founder and CEO of Swirl: “With its strong history of digital and technology innovation, RetailMeNot has established themselves as a valued partner to leading retailers. They have built an impressive mobile audience of avid shoppers and this partnership will bring immediate scale to retailers’ beacon marketing efforts. We look forward to working with RetailMeNot to introduce this new capability to retailers and brands everywhere.”
In 2014, RetailMeNot estimates $4.4 billion in paid retailer sales were attributable to consumer traffic from digital offers in its marketplace. The RetailMeNot portfolio includes RetailMeNot.com, the largest digital offer marketplace in the US; RetailMeNot.ca in Canada; VoucherCodes.co.uk, the largest digital offers marketplace in the UK; Deals.com in Germany; Actiepagina.nl, a major digital offers site in theNetherlands; Bons-de-Reduction.com and Ma-Reduc.com, leading digital offers sites in France; Poulpeo.com, a major digital offers site with cash back in France; and Deals2Buy.com, a digital offers site in North America.
