Apple is still in the lead with 4.5 million units shipped in the quarter
Global shipments of wearable devices reached 72.6 million units in the first quarter of 2020, with a year on year increase of 29.7%.
According to a recent report from International Data Corporation (IDC), called the Worldwide Quarterly Wearable Device Tracker, Huawei maintained a high share of the wearable market in the first quarter of 2020, with a year on year smartwatch shipment increase of 62.2%.
In the smartwatch segment, 16.9 million units of smartwatches were shipped in the first quarter of 2020, down 7.1% year on year. Huawei ranked second with 2.6 million units shipped, up 118.5% year on year, making it the only smartwatch brand to grow more than 100%.
However, Apple is still in the lead with 4.5 million units shipped in the quarter, despite dropping 2.2% year on year. I third place is Samsung with 1.8 million units shipped, Then Garmin with 1.3 million, Huami with one million, and the rest with a total of 5.7 million.
The IDC report said that Huawei continued to grow thanks to its strong online presence and close ties with retailers. Besides the Chinese market, Huawei also made successful progress in Europe, Latin America, and other Asian markets.
Meanwhile, Huawei’s smartwatch business is growing against the tide, resulting from its new product launch in the first quarter as well as constant optimisation of fitness and health features. In the first quarter in 2020, Huawei launched the new Huawei Watch GT 2 Series devices globally.
Through continuous optimisation in sensor technology, Huawei smartwatches bring advantages over its competitors in fitness and health tracking. The SpO2 blood oxygen level measuring feature came with the new Huawei Watch GT Series also received positive feedback from the market.
Furthermore, as Huawei is accelerating the implementation of 1+8+N All-Scenario Seamless AI Life Strategy in 2020, Huawei smartwatches are integrating into Huawei’s all-scenario ecosystem in a better way, offering consumers richer fitness and health experiences.