Improves effectiveness of operator marketing campaigns, customer loyalty and profitability through enhanced knowledge of customer base
WeDo Technologies, a provider of enterprise business assurance, has announced the launch of Shape Telecom, which is software designed to provide carrier service providers with advanced knowledge to ascertain cost and determine profitability of customers, plans and services.
The new service improves customer base knowledge to critically determine marketing campaign effectiveness, enhance customer satisfaction and boost customer loyalty and retention, said WeDo.
It also uses customer data to expose a rich behaviour profile for service provider marketing, sales support and finance teams, offering a better view of key customer value drivers and enabling a customer approach based on their value to the carrier.
By cross-referencing customer activity, the solution identifies correlation between behaviour and customer preferences, facilitating the creation of new offers for improved customer retention.
Due to its data repository, Shape Telecom delivers a unified 360 degree view of the customer, allowing service providers to properly apply segmentation rules, focusing on the real value of each customer segment and not merely identifying which customers have the highest revenue.
With prebuilt segmentation models designed specifically for the telecom industry, the stability and accuracy of predictions can be verified and tuned easily by visual model assessment and validation metrics. Shape Telecom delivers a profiling model for specific areas to provide straightforward understanding of how the predefined variables contribute to the outcome being modelled.
Said Tony Poulos, market strategist, WeDo Technologies: “In today’s rapidly expanding telecoms market, WeDo recognised the growing need for carrier service providers to develop new services that address an increasing number of industry challenges, including high market penetration, price competition and a decline in customer loyalty. Shape Telecom was designed with the main goal of determining cost and profitability at customer and plan levels and, at the same time, delivering segmentation models for target campaigns that address both customer value growth and customer satisfaction. Shape Telecom offers self-service analytics, without the need to rely on data scientists or IT.”
