Pokémon Go captures 9.5 million UK mobile users


Ranks ninth among all apps in Britain as Pokémon frenzy grows

App-based game and overnight sensation, Pokémon Go, has become one of the UK’s most popular apps.

The app was released in early July, and in its first full month of reporting, data from comScore Mobile Metrix showed that it ranked as the ninth largest mobile app in the UK with 9.5 million unique visitors across smartphone and tablet.

This represents 30% of the total mobile app population, even edging out a couple of social media heavyweights for the month, said comScore.

As one of the first location-based augmented reality games, Pokémon Go mimics the user’s actual ‘real world’ surroundings using a Google Maps-like interface as they seek to find and capture Pokémon characters.

For as long as comScore has been measuring digital audiences, it stated there has not been an app that showed as much audience growth in as short a time. Perhaps even more impressive for Pokémon Go is the high level of engagement it is seeing. In its first month, the app also ranked fifth in total app time spent, behind only Facebook, Google, BBC Sites and Apple.

In addition, well over a quarter of its user base visited on a daily basis, suggesting that its audience was highly engaged with the app throughout the month and does not just represent a bunch of curious lurkers.


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