App invites users to create and share their own images in support of global environmental campaign
Sony Pictures Television Networks has announced the launch of a free app to help users capture and post images of a better world. The app supports Picture This, the company’s global campaign to encourage efforts to preserve and protect the environment.
Whether a carefully tended urban allotment, clean waterways, or a person in the midst of recycling unwanted items, app users are encouraged to post images that show beautiful urban and rural landscapes that illustrate what a better world can look like, and the necessary efforts, both big and small, that can help accomplish this.
The new Picture This app was developed by REDspace, known for its award-winning interactive design and development services, and is available for both iOS and Android smartphones and tablets.
“Through photo storytelling, we’re inviting everyone to capture and share images of a better place, a more sustainable community and a cleaner environment,” said Andy Kaplan, president of worldwide networks for Sony Pictures Television.
Added Mike Johnston, REDspace’s president and CEO: “Using our expertise to not only create revolutionary interactive experiences but also influence positive change in the world we live in? Well, it doesn’t get any better than that. Especially when it involves working with an incredible collaborator like Sony Pictures Television, whose passion for inspiring others to work together and make a global impact is infectious.”
The Picture This campaign launched last autumn in 30 languages in a bid to bring attention to environmental issues in the networks’ footprint of 178 countries around the world. Altogether, 45 networks are participating, using their resources, from on-air and social media campaigns to community events, to bring attention to the issues affecting their regions, and together make a global impact.
The network’s efforts here in the UK have focused to date on the challenges of clothes waste and encouraging circular and sustainable shopping. Sony has cultivated a burgeoning partnership with TRAID, a charity working to stop clothes from simply being thrown away, looking instead to turn clothes waste into funds and resources to reduce the environmental and social impacts of our consumer choices. Sony Pictures Television UK has donated in excess of 200kg worth of clothing, over the past six months.
