Expands in digital health following Withings acquisition one year ago
Following its acquisition of the Withings brand on 1 June 2016, Nokia has announced that trackers, scales, health and home products will now be available in-store and online through top retailers under the Nokia brand.
The key announcement is the redesigned Nokia Health Mate app, the heart of the product ecosystem, which gives users a 360 degree view of their wellbeing. Nokia Health Mate sits at the centre of the digital health experience collecting data from each device to provide insights and trends on weight, activity, sleep and blood pressure. The new Nokia Health Mate app is available for download on iOS and Android app stores.
The app now includes: enhanced navigation for the discovery of content; new wellness programmes to help users reach health goals based on their specific health and well being needs. These programmes, endorsed by medical professionals, take users on an eight week journey with tailored content and recommendations that adapt to each user’s progress over time; five new programmes including Sleep Smarter, Better Body (available for pre-order), Pregnancy Tracker, Healthier Heart and the Leaderboard are available on Health Mate to improve sleep, manage weight and fat mass, control blood pressure, manage weight gain during pregnancy and get more active; and finally, tools to visualise progress towards goals, leading to stronger outcomes.
“Nokia’s line of digital health products delivers actionable insights, giving users the equivalent of a daily check-up,” said Cedric Hutchings, vice president of digital health at Nokia. “[This] launch extends the accessibility of our products to a broader range of users and needs, giving families the personalised experience they need to live healthier lives together.”
Nokia is focused on transforming the dynamic between patients, doctors and the medical community with tools focused on the prevention of chronic conditions. Through its partnerships with some of the world’s most renowned institutions in medical research and clinical trials, including Tampere University of Technology, American Medical Group association, University of Manchester, and University College London. Nokia is committed to collaborating with leaders in the medical community to positively impact societal health worldwide.
Said Nokia chief medical officer, Matthew Diamond, MD, PhD: “To face the global health crisis of chronic diseases related to lifestyle and behaviour, we need powerful and engaging tools and solutions. Nokia is committed to shifting the focus from treatment to prevention, empowering consumers to take control of their health.”
Also announced is Nokia Body, a new BMI Wi-Fi connected scale at an affordable price complementing the existing line up of Nokia connected scales including Body+ and Body Cardio. Body offers smart weight management for the entire family and provides high accuracy measurements via Position Control technology, a patented body position detector.
Now featuring a soft cuff, BPM+ is a new, compact blood pressure monitor providing users with an easy, more comfortable way to measure their blood pressure at home or when travelling. BPM+ measures systolic and diastolic blood pressure and heart rate. FDA-cleared and medical CE approved, BPM+ ensures accurate monitoring of blood pressure and heart-rate over time and can share data with users’ medical professionals to prevent, manage and monitor efficacy of treatment for conditions such as hypertension.
The portfolio of connected health devices from Nokia marries next generation sensors within premium products grounded in human-centric design. This includes connected scales with Nokia Body Cardio, a connected scale featuring heart rate monitoring and Pulse Wave Velocity to assess overall heart health, and Body+, a body composition Wi-Fi scale.
Also, activity and sleep trackers. Nokia Steel, a sleek activity and sleep tracking smartwatch; and Go, a simple yet advanced activity and sleep tracker. Also: Nokia Home, a video and air quality monitor; and Nokia Thermo, a Wi-Fi and Bluetooth connected temporal thermometer.
