Smartphone users will pay more money for good mobile connectivity and coverage, yet currently mobile network providers are missing out on this new revenue source, according to new research. The survey of British and US respondents carried out by TNS Research on behalf of BelAir Networks reveals that while 56% of people find the quality and speed of their mobile internet connection in metro areas to be adequate, that number drops to 43% for smartphone users.
However, if service providers were to charge extra for a consistently great mobile broadband experience, the survey also reveals a willingness to pay an incremental amount for this, with that increment being slightly higher among smartphone users.
As little as $7 to $8 per mobile broadband subscriber would constitute nearly $20 billion in annual revenue but more than 36% of smartphone users in the US and more than 22% in Briton claim that they are willing to pay an additional $10 (
