IMImobile powers The Kleek, Universal Music Group's mobile music service for Africa
IMImobile, a global specialist provider of mobile services, has announced it powers the Kleek, a pioneering new pan-African mobile music streaming service from Universal Music Group.
The Kleek is a mobile music service specifically designed and built for Africa and offers music lovers a catalogue of artists, tracks, genre and celebrity playlists, exclusive album previews, artist diaries, charts and other content.
Universal Music Group has partnered with Samsung Electronics Africa, which will be the exclusive smartphone partner for the Kleek for the first two years.
IMImobile developed the Kleek app, which has been especially optimised for Samsung smartphones. Powered by the DaVinci Evolved Service Platform, the application delivers a tailored music experience and includes both local and international music content that will allow artists to reach a wider pan-African audience.
Managing director at Universal Music South Africa and Sub-Saharan Africa, Randall Abrahams, noted: 'With the Kleek, we are not just delivering the best local and international music, we are providing all of Africa with a unique and bespoke experience. The service will also help us focus on developing future stars from across the continent.'
Said Jay Patel, CEO, IMImobile: 'We are pleased that Universal Music Group chose IMImobile to develop the Kleek proposition. Our robust and scalable technology, as well as proven experience in delivering solutions in Africa, provide a platform from which we believe we can deliver the best experience to music fans in Africa.'
The Kleek was officially launched on Wednesday, 13 March at the Samsung Africa Forum in Cape Town, accompanied by a live performance from acclaimed singer-songwriter Zahara.