Turkcell and Akbank move NFC payment forward
Turkcell, a Turkish communications and technology company, has announced its collaboration with Turkey-based bank, Akbank, to introduce the merging of its Mobile Wallet Service, Turkcell Cep-T Cüzdan that is based on near field communications (NFC), with its location based services (LBS) and Akbank's Axess payment cards.
Now, Turkcell subscribers holding Axess cards can shop with their mobile phones through Turkcell Cep-T Cuzdan and benefit from the special promotions offered by Akbank.
This location-based system enables credit card users who add their Axess cards to Turkcell Cep-T Cüzdan to be informed about promotions tailored to each specific user and their location.
Chief new technology business officer, Cenk Bayrakdar, commented: 'We are proud to have realised many firsts in the area of NFC technology that we have implemented both globally and in Turkey. In today's world where mobile phones are an indispensable part of our lives, we will ensure that those of our customers, who have Axess cards will make use of the advantages of mobility via Turkcell's Cep-T Cüzdan application, and conveniently realise the opportunities that surround them with location-based marketing capabilities.'
Akbank executive vice president in charge of payment systems, Mehmet Sindel, added: 'We closely monitor and adopt technological changes that facilitate our customers' lives. We completed the first stage of our project that is enabling shopping with Axess cards by registering them with users' mobile phones in previous months through our collaboration with Turkcell. Now we are launching this new application and sharing the details with you to make it more attractive for our customers.
'Today, we never leave our mobile phones behind when we walk out the home, and we let our friends and people around us know our location through social media on our mobile phones. We have now launched the first application in our country which combines NFC technology and location based services. By doing so, we will enable our card holders to make full use of the advantages of mobility, and with location based marketing we can easily alert card holders to notice the opportunities around them,' Sindel concluded.
