Expands presence in Singapore and opens new Asian headquarters
Amobee, digital advertising company, has announced that it is entering the digital out-of-home (DOOH) market by combining its experience and tech innovations in mobile advertising with DOOH marketing solutions.
The company is also expanding its presence and opening its new headquarters in Singapore to continue offering global advertisers fully integrated digital marketing campaigns that are tailored to local market characteristics in Asia.
The mobile device is the only screen that is always with the consumer and is capable of interacting with physical or digital advertising mediums, noted Amobee. Hence, mobile advertising is becoming the common denominator across all digital advertising. Advertisers are keen to engage with consumers in relevant and meaningful ways across all digital channels, and mobile devices are a key component to maintain a relationship with consumers at all stages of the purchase cycle, the company said.
'Mobile has been at the core of Amobee's success, and as mobile devices are increasingly integrated with traditional advertising, we are in a unique position to drive entirely new experiences across consumers' digital engagements,' said Trevor Healy, Amobee CEO. 'Digital displays are continuously evolving, and we aim to bring the most engaging mobile advertising campaigns across all screens.'
'We are excited to see Amobee expand beyond mobile advertising to digital in-store advertising,' said Barry Cupples, CEO Omnicom Media Group, APAC. 'Since mobile devices are at the core of a consumer's life style and are increasingly integrated across all digital media, Amobee is in an ideal position to bring engaging mobile advertising experiences across all digital devices.'