Android pushes tablet sales in 2013


Rocketing tablet sales to reach $64 billion this year as tide turns to Android

Tablets sales are continuing to rise rapidly in 2013, up by more than a third year on year with Android gaining fast on Apple's iPads, states new research.

The convenience and mobility benefits afforded by tablet computers are showing no signs of slowing after record unit shipments and revenues were reported by device vendors in 2012.

In 2013, approximately 150 million tablets, up 38% year on year, are forecasted to ship globally worth an estimated $64 billion, up 28% from 2012, in potential end user revenues, according to market intelligence firm ABI Research.

So far, Apple has reigned in the tablet world since the introduction of its iPad in 2010, although Samsung and others continue to erode its early success. About 60% of last year's tablet shipments used Apple's iOS operating system (OS) software, while 37% were based on Google's Android OS, or development forks of Android, such as found on Amazon's Kindle Fire slates.

The remaining 3% OS share consisted of Windows (Windows 7, 8, or RT), BlackBerry Tablet OS, and unidentified OS implementations.

'The tide is definitely turning toward Android-based tablets, though Apple will not slouch as it feels the competition approaching,' said mobile devices senior practice director at ABI Research, Jeff Orr. 'The iPad mini was a timely introduction in 2012, though ABI Research remains cautious about the bottom line impact this is having for Apple. The first quarter of 2013 should be the first time where production was able to meet market demand and a better sense of how much 9.7 inch iPad volume has switched to the smaller, lower cost mini will be understood.'

The next opportunity is for a vendor challenger to break away from the pack and move closer to Apple, noted Orr. Most would consider Samsung the likely pursuer, though the company was mired in legal proceedings during much of 2012.  The success Samsung has seen during the past year with smartphones, Android OS, and the Galaxy Note II is expected to migrate across to tablets in 2013.

'A well-executed Samsung tablet strategy could double the company's market share this year,' added Orr.  Unfortunately, there are few fast followers capable of emulating the ownership of technology that Samsung has, suggesting that more innovation is necessary within the Android OS that pulls tablet OEMs closer to Apple.


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