Conducttr Mobile launched for transmedia storytelling


App with cloud-based authoring system allows creators of cross platform experiences to launch faster and cheaper than custom-built

Transmedia Storyteller, an interactive and social cross-platform entertainment and marketing firm, has launched an app that provides brands, agencies, publishers, film studios and educators with an end to end cross-media story telling service. The app, called Conducttr Mobile, allows users to build story worlds that enable audiences to immerse themselves using mobile devices.

Conducttr Mobile is part of a transmedia storytelling ecosystem. It allows audiences to discover new worlds, access exclusive content, gain achievements, compete and socialise with others, track progress and manage their own contact data. Transmedia storytellers benefit by not having to develop this functionality themselves and can therefore connect to audiences sooner and at significantly lower cost.

The Conducttr ecosystem has three parts: a cloud-based network intelligence for narrative designers; an API for developers; and a mobile app for audiences. With the mobile app, transmedia storytellers make a direct connection to their audiences.

Stories and games written with Conducttr are told across social media, email, text messaging and any platform that uses the Conducttr API, such as a social or console game, forum, e-book and more. Conducttr works as an unseen intelligence orchestrating a personalised, connected experience across platforms.

Robert Pratten, CEO, Transmedia Storyteller, launched the app during a keynote presentation to the Transmedia Living Lab in Madrid, Spain. He said: 'We continue to lower the technical and cost barriers for transmedia storytellers who want to explore new ways of engaging audiences. For stories and experiences hosted by Conducttr in the cloud, the optional use of Conducttr Mobile provides audiences with heightened experience through familiar game-based mechanics such as unlocking exclusive content and gaining XP and achievements for engaging with the storyworld.'

Launched now on Conducttr Mobile are: Roswell Amulet, a location-based scavenger hunt for the Roswell Film Festival and ComicCon 2012; Psychophol, a Twitter and email-based interactive story for the movie The Mask of the Red Death; Lowlifes, the web series, novella and blog with murder-mystery game; and Rock Science, a location-based music quiz game from Sweden.


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