EE signs Phones 4u as UK MVNO


Phones 4u selects EE as UK MVNO partner for the launch of Life Mobile service

EE, the UK's only existing 4G mobile network service provider, has announced that Phones 4u, one of the UK's top independent mobile retailers, will launch an MVNO on its 2G and 3G network in March.

Phones 4u's new service, Life Mobile, will offer a wide range of tariffs and services covering 2G and 3G that include data packages as standard, reflecting the changing nature of customer usage, the company claimed. EE will make 4G available for Life Mobile customers later in 2013.

The strategic partnership takes EE's portfolio of MVNO partnerships to 25, and demonstrates EE's commitment to expanding opportunities for new MVNOs across the UK.

The MVNO agreement is an extension of EE and Phones 4u's longstanding partnership. EE has been selected based on the strength of its network, its strong industry reputation, and its flexible and technologically advanced MVNO platform, which will allow Phones 4u to launch its service in the UK within months, Phones 4u stated.

Marc Overton, vice president of wholesale and M2M at EE, said: 'We're delighted that EE has been selected as Phones 4u's MVNO partner, giving us the opportunity to further build on our longstanding and successful relationship. As the largest MVNO operator in the UK, we believe in providing our customers with a choice of deals to meet their needs, and our partners are a key part of our growth strategy.

'By choosing the EE network, Phones 4u will guarantee its customers access to the UK's widest 3G coverage, as well as the UK's only 4G network later in 2013. Our ambition is to provide 4G to key industry players by the end of 2013, and we feel this will open up a world of opportunities for both new and existing partners alike,' continued Overton.

Tim Whiting, group chief executive at Phones 4u, said: 'The launch of Life Mobile is a very significant step for the Phones 4u business. Our strategic vision is based upon an unrelenting focus on building ever-stronger relationships with our customers, which we believe is fundamental to our ongoing business success.

'We are delighted to be able to extend our longstanding partnership with EE in order to add Life Mobile into the wide range of products and services available at Phones 4u,' added Whiting. 'Our customers see their mobile devices as an integral part of their daily lives. Life Mobile will enable us flexibility and creativity in designing propositions to give our customers even further choice.  We will sell Life Mobile alongside our existing network propositions and are confident the new network will play a key role in driving further growth for our business.'



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