EE to trial 4G connected smart tent at Glasto


4GEE Smart Tent will be pitched at Glastonbury Festival as Worthy Farm prepares over a million square metres of public camping on site

EE, Glastonbury Festival’s official technology and communications partner, is pitching the world’s first 4G connected smart tent on site this year as festival organisers prepare over a million square metres of public camping.

The 4GEE Smart Tent, which will provide a connected camping experience in the middle of the 900 acre site, has been developed by the team at EE and is inspired by smart home technology and suggestions from festival fans on what would enhance their festival camping experience.

The tent features a number of connected technologies including a bespoke mini fridge that tweets when stocks are running low, an entertainment centre that will show the BBC’s live streams of six stages from across the festival alongside exclusive virtual reality content captured on site, and a voice-activated party setting.  The tent will also act as a 4G WiFi hotspot from 10am to 10pm every day, keeping Glastonbury-goers connected throughout the festival.

New research from EE revealed that a fully stocked fridge with unlimited drink is the most desired item by festival-goers to complete their ultimate festival camping experience, with 47% of those surveyed picking this as their number one camping accessory.  A comfy bed was close second with 44%, and a superfast internet connection, chosen by 29% of festival-goers, was in third place.

In response to the research and using the latest connected home technology the innovative 4GEE Smart Tent will feature:

The connected tent will also feature a number of solar powered technologies including a wellington boot warmer so that guests can take off their boots at the end of a long day and allow them to dry overnight using heat generated throughout the day, a kettle, and fans to keep the 4GEE Smart Tent cool throughout the day

One lucky Glastonbury-goer will win the opportunity for themselves and a friend to stay in the 4GEE Smart Tent on Friday 23 June. The winner and their chosen guest will not only be treated to one night’s stay in the bespoke tent, but will also be escorted to the Pyramid Stage to watch one of the performances from the side of the stage. They will also receive a brand new Pixel Phone by Google each and be served breakfast in bed on Saturday morning.

Mat Sears, director of communications and sponsorship at EE, said:  “While camping is a massive part of any music festival, it’s not always the most comfortable experience, so we wanted to create a 4GEE Smart Tent that tested the latest tech-inspired comforts. The on-site 4G network we’re providing to Glastonbury revellers this year is the most powerful we’ve ever put in, and will help create the ultimate connected camping experience. We’re looking forward to selecting the one lucky Glastonbury-goer who’ll get to stay in the tent and enjoy it in all its high tech glory.”


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