Mobile loyalty programme augments mobile ordering and payments
FidMe, a European mobile loyalty platform, and Q App, a UK-based mobile ordering platform, have announced a strategic partnership that will see the two companies offer their respective clients a solution that combines a mobile loyalty programme with mobile ordering and payments.
The companies will also cross-promote each other's services to their respective users and business customers.
The two companies believe the respective platforms strongly complement each other and that their joint offering will create an unparalleled mobile solution for their customers.
FidMe works with over 10,000 businesses ranging from major franchises like McDonalds, Subway and Pizza Hut, to in-store bakeries and restaurants. Its flexible platform allows businesses to choose from a myriad of reward mechanics to set up and manage a programme that best suits their commercial model and marketing campaigns. In addition, the FidMe solution gives businesses a range of management, reporting and analytics tools that allow for easy tracking of customer trends.
Q App enables customers to pre-order and pay through their phones, removing the need to queue whether they are in a bar, theatre, football stadium or ordering their morning coffee. For businesses, Q App enables processing more orders at busy times, up-selling additional products and gathering rich data on their customers' behaviour.
Laurent Bourgitteau-Guiard, FidMe managing director, said: 'This exciting partnership with Q App enhances our growth strategy in the UK market and accelerates our expansion plans. FidMe has seen an extraordinary growth over the last two years and is now regularly used by over 2.5 million people in 80 countries.'
Tim Bichara, Q App commercial director, added: 'Partnering with FidMe will enable more venues to introduce their own digital loyalty programmes and offer Q App users a more rewarding experience. Q App's vision is to enhance the m-commerce experience for both the customers and venues, the introduction of a loyalty functionality is the perfect complement to our core product.'
