Flexion saw Euro 4.5 million spent on apps monetised through its wrapper globally in the fourth quarter of 2012
In the fourth quarter of 2012, mobile app monetisation and discovery platform, Flexion, saw Euro 4.5 million spent on apps monetised through its wrapper globally, with consumer spend highest in Europe, the Middle East and Africa at Euro 2.2 million, thanks to a strong demand for new Android devices leading up to Christmas.
In the last quarter of 2012, 48.5 million new consumers joined the platform, a year on year consumer quarterly growth of 73%. Altogether, 17.5 million of those consumers joined in December, and Flexion experienced its strongest week ever over the Christmas period with sales and traffic up by 20% compared with November.
Latin America was again the biggest growth region in terms of number of customers, unchanged from the last quarter, with Brazil and Mexico the biggest growth countries. The best performing countries, by consumer spend, were Brazil, Mexico and Argentina. During the quarter, mobile subscribers in Brazil grew by 20 million, taking the total number of Brazilian mobile subscribers to 262 million in 2012.
Flexion's focus in the first two quarters of 2013 will be its 3.0 release of the Android wrapper. With Android gaining in dominance in the apps marketplace, the new version of the wrapper will be a significant upgrade and will be HTML-based.
The new wrapper will feature most available methods of monetisation including free-to-play ad-funded models, offer walls and premium. It will also provide improved discovery features, including search, cross-promotion and advertising, as well as Facebook integration.
Flexion has now delivered wrapped products to 260 million customers globally, enabling more than four free trials per second to users accessing wrapped games and apps.