EE announced as official technology and communications partner of the 2013 Glastonbury Festival
EE, UK 4G mobile network, will become the official technology and communications partner of the 2013 Glastonbury Festival, taking over from sister brand Orange.
Returning after a year off in 2012, this year's Glastonbury Festival will feature the long awaited debut performance by the Rolling Stones on the Pyramid Stage, topping a bill of thousands of performers from around the world. EE will be working on a number of initiatives that will utilise its unique mobile and technological expertise to enhance the Glastonbury experience, including installing the first ever dedicated 4G network at a UK festival.
4G users on site will be able to access superfast 4G speeds, making staying in touch or sending that all important Tweet, video or status update faster than ever. EE will also further increase its 2G and 3G network capacity, making staying connected at Glastonbury easier than ever before.
EE is also working with the Festival to produce the official mobile 'Glastonbury 2013' mobile app, an electronic guide to the big event. Scheduled to go live in early June, it will include performance scheduling tools, interactive and GPS enabled mapping, official direct updates from the Glastonbury team, social network plug ins, artist info, and continuously updated content for users both on and off site. More details to follow in early June.
As an official partner of the festival, EE will have dozens of the very last remaining tickets for the festival, which sold out in record time, to give away and will be running interactive competitions in the lead up to the event.