Nokia 6 will be available exclusively in China in early 2017
After securing the exclusive Nokia brand licensing rights in mobile phones in late 2016, HMD Global has announced the launch of its Nokia 6 smartphone in China. The Nokia 6 marks the first step in HMD’s ambition to set a new standard in design, material quality and manufacturing innovation by building on the hallmarks of a true Nokia phone experience.
The device, which is designed explicitly with the needs of users in mind, combines quality and in-built durability to deliver a premium smartphone experience at a price point suitable for the aspirational Chinese consumer.
With over 552 million smartphone users in China in 2016, a figure that is predicted to grow to more than 593 million users by 2017 according to eMarketer, it is a strategically important market where premium design and quality is highly valued by consumers, said HMD.
The Nokia 6 display has a bright hybrid in-cell 5.5 inch screen with full HD resolution and incredible colour reproduction wrapped in 2.5D Gorilla Glass. The display stack is laminated together with a polarizer layer enabling excellent sunlight readability and slim form. The build is completed with the latest generation Qualcomm Snapdragon 430 processor with X6 LTE modem designed for battery life and graphics performance.
The Nokia 6 has 4GB RAM and 64GB storage to run the latest version of Android Nougat and is packed with entertainment. The dual amplifiers deliver a 6dB louder sound than a regular amp using Dolby Atmos.
The Nokia 6 packs a 16MP phase detection auto focus rear camera and an 8MP front camera. The f/2.0 aperture lenses and camera UI with automatic scene detection make it easy to take pictures.
Arto Nummela, CEO at HMD Global, said: “Just a short while ago we announced the launch of HMD Global. From the outset we have stated that we intend to move with speed to establish a position as a player in the smartphone category and create products that truly meet consumer needs. The Nokia 6 is a result of listening to our consumers who desire a beautifully crafted handset with exceptional durability, entertainment and display features.
Our ambition is to deliver a premium product, which meets consumer needs at every price point, in every market. We start today, with our premium, high quality Nokia 6; built to deliver a fantastic core user experience for Chinese consumers. We look forward to unveiling further products in the first half of this year.”
Nestor Xu, VP Greater China, HMD Global said: “China is the largest and most competitive smartphone market in the world. It is no coincidence that we have chosen to bring our first Android device to China with a long term partner. JD.com is known for its upwardly mobile customer base and it has for many years believed in the Nokia brand and sold millions of our products to Chinese customers. Launching our first smartphone device, in such a strategically important market, with JD.com a trusted online retailer marks a signal of intent.”
Nokia 6 will debut exclusively through JD.com in early 2017 in China at 1699 CNY (£202) from JD.com.