Innovative camera features required to motivate change
As consumers have continued to replace their dedicated digital cameras with mobile cameras due to convenience and comparable quality, the camera on a smartphone holds high importance and is now considered to be one of the most prioritised features, new research shows.
A recent study from the User Experience Strategies (UXS) Service at Strategy Analytics has explored avid mobile camera users’ behaviours, motivations and preferences. Based on their current device, image quality and clarity are most important to this subset of users.
Surveying consumers in the US, Strategy Analytics has found that image quality and clarity were also the main motivators behind users keeping their current camera phone.
Moreover, features such as those that specifically aid the capture of photos with people and scenery, a good selection of filters and easily accessible editing functionality, were highly desired by avid mobile camera users, in addition to a reliable wide angle lens to capture selfies.
Monica Wong, analyst and report author, commented: “The most used daily camera features such as tap to focus, on/off flash and filters should also be located in an accessible location, such as a drop down/scroll through menu on the camera or implemented directly into the camera screen.”
Chris Schreiner, director of syndicated research, UXIP, added: “In such a competitive market, consumers who do like their current camera device are highly unlikely to replace it without more innovative camera features.”
