Platform revenues will grow to Euro 3 billion worldwide by 2021
The global third party Internet of Things (IoT) platform market increased 36% to Euro 610 million in 2015, according to new figures. Growing at a compound annual growth rate (CAGR) of 30.8%, revenues are forecast to reach Euro 3.05 billion in 2021, said machine to machine (M2M) and IoT analyst firm, Berg Insight.
There is a wide range of software platforms available, intended to reduce cost and development time for IoT solutions by offering standardised components that can be shared across many industry verticals to integrate devices, networks and applications, noted Berg. Most IoT platforms available on the market today can be categorised as being a connectivity management platform, a device management platform or an application enablement platform, although there are many products that offer overlapping functionality or other unique features.
Many enterprises and organisations have already been involved in various M2M deployments that have typically been characterised by customised solutions deployed within single industry verticals, or by one company, to improve existing business operations. IoT puts more emphasis on integration of sensors, devices and information systems across industry verticals and organisations to transform operations and enable new business models, stated Berg.
“IoT furthermore aims to facilitate a better understanding of complex systems through analytics based on data from diverse sources to assist decision making, improve products and enable entirely new services,” said André Malm, senior analyst, Berg Insight.
Whereas connectivity and device management platforms have already reached comparatively high adoption, the market for application enablement platforms (AEPs) is in an earlier phase, the research firm noted. AEPs typically provide functionality such as data collection, data storage and analytics. Fully featured platforms also provide tools, frameworks and APIs for creating business applications featuring data management, event processing, automated tasks and data visualisation. Many platforms also provide tools and ready-made libraries and UI frameworks that facilitate modelling and creation of interactive applications, workspaces and dashboards with little or no need for coding.
“The AEP segment is seeing considerable activity in terms of acquisitions and new market entrants,” said Malm. After PTC acquired ThingWorx and Axeda, other major software and IT companies have followed. Examples include Amazon that acquired 2lemetry, Autodesk that acquired SeeControl and Microsoft that acquired Sol air.
Other leading IT companies that are extending their service offerings to include IoT platforms – often focusing on analytics and machine learning – include IBM, SAP and Oracle. “As a group, AEP vendors primarily face competition from system integrators and companies that develop similar functionality inhouse,” concluded Malm.
