iPhone 7 and iPhone 7 Plus launched


Advanced camera systems, more power and performance

Today Apple has introduced iPhone 7 and iPhone 7 Plus, in a launch that the manufacturer has claimed is the “most advanced iPhone ever”.

The new iPhone’s feature new advanced camera systems, more power and performance, and the best battery life ever in an iPhone, as well as immersive stereo speakers, wide colour system from camera to display, two new finishes, and the devices are the first water and dust resistant iPhone’s.

iPhone 7 and iPhone 7 Plus will be available in more than 25 countries beginning Friday 16 September.

“iPhone 7 and iPhone 7 Plus dramatically improve every aspect of the iPhone experience, reaching a new level of innovation and precision to make this the best iPhone we have ever made,” said Philip Schiller, Apple’s senior vice president of worldwide marketing. “The completely redesigned cameras shoot incredible photos and videos day or night, the A10 Fusion chip is the most powerful chip on any smartphone while delivering the best battery life ever in an iPhone, and an entirely new stereo speaker system provides twice the sound, all within the first water and dust resistant iPhone.”

The 12 megapixel camera includes optical image stabilisation on both iPhone 7 and iPhone 7 Plus, and a larger ƒ/1.8 aperture and 6-element lens enable brighter, more detailed photos and videos, and a wide colour capture allows for more vibrant colours with more detail.

iPhone 7 Plus also has a 12 megapixel telephoto camera that together with the other camera offers optical zoom at two times, and up to 10 times digital zoom for photos.

The new custom-designed Apple A10 Fusion chip features a new architecture that powers these innovations, making it the most powerful chip ever in a smartphone, while also getting more time between charges with the longest battery life ever in an iPhone. The A10 Fusion’s CPU now has four cores, seamlessly integrating two high performance cores that run up to two times faster than iPhone 6, and two high efficiency cores that are capable of running at just one-fifth the power of the high performance cores. Graphics performance is also more powerful, running up to three times faster than iPhone 6 at as little as half the power, enabling a new level of gaming and professional apps.

Both phones include support for up to 25 LTE bands, for the best worldwide roaming in the industry, and LTE Advanced for three times faster data rates than iPhone 6 at up to 450Mbps. For customers in Japan, iPhone will now support the leading FeliCa contactless technology, bringing the ability to use credit and prepaid cards, including on iD and QuicPay domestic networks, and Suica, Japan’s dominant transit card issued by JR East, the world’s largest transit operator.

New stereo speakers offer amazing and immersive sound that is two times louder than iPhone 6s, offering increased dynamic range of sound and a higher quality speakerphone. The new iPhone comes with EarPods with Lightning connector to deliver incredible sound, as well as a 3.5mm headphone jack adapter that allows customers to use old headphones and accessories.

New AirPods, Apple’s new wireless headphones, make headphones easy to use. Featuring the new Apple W1 chip, AirPods have extremely efficient wireless communication for a better connection, improved sound and battery life. AirPods also use Siri, allowing users to access it with just a double tap.

The phones also come with iOS 10. iOS 10 introduces a huge update to Messages that delivers more expressive and animated ways to message friends and family, the ability for Siri to do more by working with apps, new ways to interact with apps and even more places to use 3D Touch, redesigned Maps, Photos, Apple Music and News apps, and the Home app, delivering a simple and secure way to manage home automation products in one place, said Apple. iOS 10 also opens up many opportunities for developers with Siri, Maps, Phone and Messages APIs, allowing customers to do more than ever with apps.


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