LG launches photo-friendly G4 smartphone


LG G4 includes a main camera that features an F1.8 aperture lens that allows 80% more light to hit the image sensor than in the LG G3

LG has announced the launch of the G4 smartphone, which has a strong emphasis on photographic features including a manual mode.

Showcased with a handcrafted leather backing or ceramic effect plastic on the arced exterior, the LG G4 includes a main camera that features an F1.8 aperture lens that allows 80% more light to hit the image sensor than in the LG G3. The innovative camera module is paired with the new IPS Quantum Display that is better in every way than the innovative Quad HD display introduced in the LG G3.

LG designed the 16MP camera in the LG G4 to capture great images, even under less than ideal lighting conditions. LG improved low light performance even further with OIS 2.0, which doubles the performance of the improved OIS+ by expanding the range of image stabilisation from one degree to two degrees on the X- and Y-axis and adding a third axis for the first time.

New for the G4, Manual Mode allows experienced photographers the ability to exercise more artistic expression by letting them directly control the focus, shutter speed, ISO, exposure compensation and white balance for every shot. Advanced photographers can also save their photos in RAW format, in addition to JPEG, for more precise editing with no loss of details.

The advanced camera in the LG G4 is complemented by Colour Spectrum Sensor (CSS), the first feature of its kind to find its way into a smartphone. CSS improves colour accuracy by precisely reading the RGB values of the ambient light in a scene, as well as the infrared light reflected from objects. CSS uses this information to adjust the camera’s white balance and flash colour to create images that are as close to what one would see with the naked eye. With Colour Spectrum Sensor, no longer will reds appear as bright orange or whites as dull yellow.

For selfies good enough to frame, LG has included an 8MP front-facing camera for sharp, detailed portraits and group shots. Gesture Interval Shot improves on the original Gesture Shot feature by taking four shots spaced two seconds apart, increasing the chance of getting that perfect shot under the most difficult conditions. Triggering the shutter is as simple as opening and closing one’s hand twice in front of the camera.

Taking a quantum leap in display technology, the LG G4 is the first smartphone to use LG Display’s new 5.5 inch IPS Quantum Display, which offers 20% greater colour reproduction, 25% improvement in brightness and 50% greater contrast. It is the first Quad HD display to employ Advanced In-Cell Touch (AIT) technology, which combines the LCD and touch sensor into a single layer to provide better colour reproduction and touch sensitivity. This new display is calibrated for Digital Cinema Initiatives (DCI) standards for colour expression, championed by top Hollywood studios.

With the G4, the higher quality display does not come at the expense of battery life. The LG G4 is equipped with a high capacity 3,000mAh removable battery. Combined with the benefits offered by the Qualcomm Snapdragon 808 processor with X10 LTE, the LG G4 can get through a full day of normal use. In fact, the LG G4 is estimated to last 20% longer than the G3, from the same capacity battery.

LG has sought out partnerships to enhance the overall user experience of the G4. Google Office comes pre-installed on the LG G4 for easy collaboration on the go and G4 owners will receive an additional 100GB of Google Drive storage free for two years.

With MirrorLink and LG G4, owners of Volkswagen vehicles will be able to view a car-friendly version of the G4 interface on the in-dash display for full integration with contacts, navigation and music on the smartphone.

Juno Cho, president and CEO of the LG Electronics Mobile, said: “We wanted to give consumers a truly human-centric device that combined the analogue sensibilities with technologies that delivered real world performance. From the design to the camera to the display to the UX, this is the most ambitious phone we’ve ever created.

The LG G4 will start its global rollout on 29 April in Korea and will eventually be available on approximately 180 carriers worldwide. Stock will be with UK distributors at the end of May. Prices and carrier availability will be announced locally in each market.


About Author

Comments are closed.