X cam and X screen offer key premium features without the premium price
Instead of a one size fits all approach, LG will bring a new series of smartphones developed to offer customers a unique user experience to Mobile World Congress 2016.
The first two models in the X series — X cam and X screen — will debut at MWC in Barcelona on 22 February. The X cam and X screen are designed for customers who do not want or need all the bells and whistles that come with today’s high end phones but still desire a great camera or advanced display.
The X cam sports dual cameras on the rear and delivers one of the most advanced camera experience in a mass-tier smartphone. Thanks to LG’s seamless 3D Bending Glass, the X cam features an elegant curved finish on the front and with a profile of only 5.2mm, is comfortable to hold in the hand. Unlike other boxy and heavier mid-range phones, the X cam tips the scale at only 118g.
The other model, appropriately named X screen, is equipped with an always-on second screen, which until now has only been available on LG’s premium V10. The second screen sits above the main 4.93 inch HD In-cell Touch display and makes multi-tasking a breeze on the X screen. With the 1.76 inch second screen, users can easily access frequently used apps, answer calls without interrupting the current activity or just play music. It also lets users check time, date, battery status and other notifications without ever having to turn on the phone.
“Everyone has a favourite smartphone feature,” said Juno Cho, president and CEO of LG Electronics Mobile Communications Company. “At LG, we think there’s room for devices that do one thing very well and that customers shouldn’t have to pay for features that they don’t want. At the end of the day, we’re committed to offering consumers more choices.”
LG’s X series will debut in key markets in Asia, Europe and Latin America starting next month.