LG to focus on premium and entry smartphones


LG cuts out middleman with focus on premium and entry level smartphones

LG has stated it is strengthening its global brand with a focus on premium and entry level smartphones.

With two new G Series smartphones, the third generation L Series III and new UX features, LG has announced prior to Mobile World Congress (MWC) that it intends to expand its user base in 2014 with products designed to meet the user requirements of a global audience.

Dr Jong-seok Park, president and CEO of LG's mobile division, claimed its product strategy for 2014 will show strong returns: 'It has become increasingly important for LG to not only deliver the best mobile experiences possible to our customers, but also to ensure that those experiences are consistent across all our devices.

'As far as smartphones have come in recent years, we should not lose sight of the fact that less than a quarter of the world's consumers are smartphone users. That's why our product line up in 2014 will include devices with a unique user experience that appeal to a wider spectrum of consumers,' added Park.

New smartphone G Pro 2 is the successor to the G Pro, last year's winner of the Best Smartphone of MWC 2013 award. The G Pro 2 is more than just a worthy successor to the original G Pro. With a bold 5.9 inch Full HD IPS display and the latest Android 4.4 KitKat operating system, G Pro 2 boasts an immersive viewing experience and is the first LG smartphone to offer an enhanced 13MP camera with Optical Image Stabilizer Plus (OIS+) technology.

As LG's first compact smartphone, the G2 mini delivers much of the same user experi¬ence of the original LG G2 with premium UX features such as Knock Code and Guest Mode. The G2 mini is designed to appeal to a new generation of smartphone owners with its 4.7 inch IPS display, 2,440mAh battery life and a quadcore processor that does not sacrifice speed for size. LG's newest G Series device offers a balance of modern design and practical UX in a compact package without compromising performance.

LG's new L Series III smartphone is expected to continue the momentum of LG's L Series, particularly in fast growing emerging markets. The L40, L70 and L90 smartphones reinforce the family's design heritage, boasting delicate finishing, metallic colours and narrow bezels. The L Series III also comes with Android KitKat and premium UX features to deliver the best experience the 3G segment has to offer. The new L Series III is a key com¬ponent of LG's strategy to expand its share of new smartphone users in developing markets.

In addition to its newest devices, LG's is introducing new UX features as a way to more differentiate LG smartphones from the competition. First announced in the G Pro 2, Knock Code allows users to power on and unlock their smartphones with simple 'knocks' on the screen. This year, Knock Code will be a core offering on a wide range of LG global smartphones as part of the company's strategy to offer a consistent and unique user experience.


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