MACH, provider of direct operator billing, announced that Microsoft has extended its successful direct operator billing agreement with the company. The extended agreement sees MACH integrate with Microsoft’s new Commerce Platform, opening the way for operators to quickly and easily connect to the Microsoft Marketplace through its Direct Billing Gateway.
The agreement also sees MACH deliver direct operating billing services to Windows Phone users on TELUS’s network in the strategic Canadian market, enabling frictionless apps payments with the charge for the app being placed on the subscriber’s phone bill.
By connecting to Microsoft’s new Commerce Platform through MACH, operators will benefit from a much quicker and easier integration process and access to the Microsoft Marketplace, securing them a faster time to market and enabling them to benefit from ongoing revenue shares sooner. While the frictionless billing experience for users that MACH’s Direct Billing Gateway provides, will enable increased sales conversions on Microsoft’s Windows Phone Marketplace, stimulating the apps economy for both the software provider and operators, while allowing developers and merchants to maximise revenues.
'Direct operator billing is a popular feature among Windows Phone customers because it makes purchasing the latest apps and games quick and easy,' said Todd Brix, senior director, Windows Phone Marketplace. 'MACH’s solution is now integrated with our new Commerce Platform bringing simple direct billing to TELUS subscribers in Canada.'
Charles Damen, vice president mobile billing and payments, MACH, commented: 'Direct operator billing is the future of payments for apps and digital goods. It provides online merchants and content providers with a range of potential features, including frictionless purchase, real time charging, flexible pricing points as well as direct refund capabilities. Not only does it make the user experience better, but it makes great business sense too, delivering a high conversion rate to apps stores and maximising revenues for apps developers and merchants.'
MACH’s Direct Billing Gateway was launched in response to the need for a more effective billing mechanism for apps commerce. Offering a much more sophisticated and direct billing method than credit cards, PSMS or WAP billing, MACH’s Direct Billing Gateway creates a simple to use frictionless buy process, making it easier than ever for mobile subscribers to purchase apps and digital content, so maximising the revenue for app stores and content providers