Mobile advertising comes to Apple footie news app


InMobi partners with top football news publisher Adversport's Foot Mercato

InMobi, an independent mobile advertising company, has announced an exclusive partnership agreement with Adversport, the publisher of Foot Mercato, a football app on Apple's App Store.

Adversport's mobile and tablet properties across France (Foot Mercato), Germany (Fussballtransfer) and Spain (Fichajes) will now use InMobi as the exclusive mobile advertising platform.

Adversport's Foot Mercato draws over one million unique visitors per month across Europe and provides the latest football news, live match scores, match results, player profiles and interviews. Football fans are able to customise their app experience to track their favourite clubs and follow games in real time through the mobile and tablet app.

InMobi's platform will allow Foot Mercato to deliver a rich, engaging, in-context advertising experience to their users. In addition, InMobi will be delivering native ad units, which integrate into the app's look and feel, providing a seamless user experience.

'InMobi has a truly global presence, with access to both local and global brand advertisers,' said Cyril Frieh, marketing manager at Adversport/ 'We are excited to be partnering with InMobi, and their technology will allow us to bring engaging advertising solutions to both advertisers and our users.'

Said Ian Dowds, vice president and general manager for brand, at InMobi: 'We are very pleased to have been chosen as Adversport's exclusive mobile advertising partner. We look forward to bringing innovative advertising to their established base of loyal users across the Foot Mercato mobile and tablet apps. Foot Mercato's mobile and tablet inventory will complement InMobi's premium inventory and is sure to contribute to the growth of InMobi's expanding brand business in France, Germany and Spain.'


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