Mobile messaging booming


Traffic from mobile and online messaging to reach 438 billion per day by 2019

Mobile and online messaging traffic will reach 160 trillion per annum by 2019, up from 94.2 trillion this year, equating to approximately 438 billion messages sent and received by users on a daily basis by 2019. These figures incorporate SMS, MMS, IM, social media and email.

The study from Juniper Research showed that last year, email accounted for the largest share of traffic, at around 35 trillion messages per year, although almost 80% of this figure (28 trillion) can be categorised as spam. However, within the next 12 months IM will overtake email generating almost 43 trillion messages annually.

The research observed that the negligible cost of IM services had led to significant migration from SMS. It noted that service providers such as Tencent’s QQ, WhatsApp and WeChat now had more than 400 million active users, with WhatsApp reporting in excess of 30bn messages sent per day.

Meanwhile, social media sites such as Facebook, Twitter and Instagram are continuing to experience sharp uplifts in usage, with Facebook alone now seeing more than 5.8 billion posts, likes and comments per day.

However, the research found that enterprises continued to regard A2P SMS as more reliable and secure than IM for services such as verification and notification, driving A2P revenues to more than $70 billion by 2019, up from $62.8 billion this year.

The research showed that many OTT messaging players are in the process of diversifying their offerings across markets as diverse as food ordering, taxi bookings and payments. Examples include Snapchat with their ‘Snapcash’ service, and LINE’s LINE Pay.

Also mobile network operators have been slow to implement Rich Communications Services, which will enable the provision of enhanced messaging services, although the recent availability of joyn-enabled smartphones allied to greater commercial deployments should significantly boost traffic in the medium term.


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