Mobile workforce management to explode


2.5 million users of mobile workforce management services in Europe and North America in 2018

The mobile workforce management phenomenon is set to increase rapidly over the next five years, while location-based services are also enabling the rise of family locator and telecare systems in North America and Europe.

The number of users of smartphone-based workforce management services in Europe and North America is forecasted to grow from 800,000 in 2012 at a compound annual growth rate (CAGR) of 21%, to reach nearly 2.5 million by 2018, stated a new report.

Industry sectors leading the adoption of workforce management solutions that can improve operational efficiency for organisations with many mobile employees include construction, distribution, healthcare and companies with extensive field service operations, according to a new research report from the analyst firm Berg Insight.

Standardised workforce management smartphone apps enable small and medium size companies without the resources to implement custom IT solutions to adopt mobile workforce management solutions, Berg Insight stated.

'Companies and organisations in many parts of the world are also gradually adopting lone worker protection solutions to comply with occupational safety regulations and reduce employee insurance costs,' said André Malm, senior analyst at Berg Insight. He added that lone worker protection services often rely on dedicated GPS location devices featuring alarm buttons and man down detection sensors.  Family locator services is the largest segment for people monitoring and safety solutions based on GPS-enabled smartphones or dedicated cellular or GPS locator devices. 'Many parents have discovered free and low cost apps that can turn a smartphone into a locator device that enable monitoring of family members such as children or elderly,' continued Malm.

Besides family locator services, there are many location sharing services that focus on slightly different needs and use cases. These location sharing services enable users to control when their location is shared, with whom and for how long. There were an estimated 30 million active users of family locator and location sharing apps in Europe and North America at the end of the second quarter 2013. Dedicated location devices can be better suited than smartphones for some people locator services, for instance those that address the needs of people caring for persons suffering from medical conditions such as cognitive limitations, epilepsy and cardiac problems.

Device vendors are also addressing the growing market for systems that assist seniors living at home or in care homes. These systems are often called telecare systems or social alarms in Europe and Personal Emergency Response Systems (PERS) in North America. Berg Insight estimates that there are now six million users of first generation telecare systems connected to wireline networks in Europe and North America.

The next generation wearable telecare devices with cellular connectivity are now being launched. These devices are better suited for seniors, which are becoming increasingly active, noted Malm.


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