New offices on way plus company is on track to reach 400% revenue growth in 2013
MobPartner, a global performance-based mobile advertising specialist, has announced it has experienced its best ever period of growth with revenues on track to hit a 400% rise on 2012 figures year on year.
The company has achieved revenues of $7 million in the third quarter 2013, a 20% rise from the previous quarter's performance.
To support its rapid growth, MobPartner will expand its global presence in upcoming months. In addition to its headquarters in Paris and offices in London, MobPartner will open new offices in the key US and Asian markets, including New York, San Francisco, Beijing and Singapore.
MobPartner's global advertising business is based exclusively on performance-based mobile campaigns and is currently split between the US (40%), Europe (25%), China (20%) and Latin America (15%). Key markets for growth in 2014 are projected to be China and the US, driven by innovations in mobile ad technology in these regions including new targeting and retargeting capabilities plus the rapid expansion of m-commerce.
'The rapid growth we're seeing points to the important shift in mobile advertising towards a performance led approach,' said Djamel Agaoua, chairman of MobPartner. 'This is especially the case as developers, publishers and brands look to acquire quality users for their apps and services, and publishers come to see the higher revenues that can be earned from performance-based campaigns as opposed to standard CPC and CPM.'
'As one of the very first mobile advertising specialists, our customers appreciate the fact that we have managed to create a high quality network with top tier global publishers and advertisers alike. With our handpicked team of international mobile advertising and marketing experts, MobPartner has the insight, scalability and reach to drive sustained, long-term growth for our customers in what is a complex and fast-moving landscape,' concluded Agaoua.
Over the last 12 months, MobPartner has grown and diversified its mobile ad business across four different segments: mobile content services (25%); games (35%); vertical apps for travel, education or utility companies (30%); and also m-commerce (10%).