MobiTV, a mobile TV solutions company, announced today that during the month of September 2011, consumers viewed more than 167 million minutes of mobile television on MobiTV-powered services, the highest total for any month in MobiTV history.
'This milestone validates our technical platform and our focus on delivering live television optimised for mobile devices,' said MobiTV CEO, Charlie Nooney. 'Last month’s data further demonstrates our operational excellence as we continue to deliver high quality content and support live events across multiple networks, devices, and operating systems.'
The viewership illustrates continued consumer interest and demand for live mobile content coupled with the popularity of college football and the NFL season. Of note, 65% of the minutes viewed were live programming.
The company’s scalable technology platform is designed to deliver live television and on-demand video services to millions of concurrent viewers. MobiTV’s operational experience enables their teams to quickly meet the expectations of customers during extreme conditions, including high profile, heavy volume, and peak traffic live events.
Live events have driven the largest peaks in mobile viewing, from President Obama’s inauguration to this year’s Royal Wedding.
