Multimedia LG V10 smartphone announced


Also provides sneak peak at LG Watch Urbane 2nd Edition

LG has showcased its newest smartphone, the LG V10, which the company stated is the first of its V Series phones.

The LG V10 was designed to provide a rich multimedia experience, both consumption and creation, for today’s social network-savvy consumers. Distinctive new features such as a Second Screen, Dual Front Cameras and Manual Video Mode differentiate the LG V10 from the competition.

LG also provided a sneak peak at the LG Watch Urbane 2nd Edition, the first Android Wear device to feature cellular connectivity. With the option to connect via 4G, 3G, Wi-Fi or Bluetooth, LG’s newest wearable device works seamlessly with Android smartphones or can go it alone, when carrying a smartphone is not practical or convenient. Cellular enabled features will vary across Android and iOS.

The LG V10 design utilises high-grade stainless steel and a durable silicone skin to make the V10 one of the rare smartphones to pass drop tests for shock conducted by an independent third party.

LG is introducing a Second Screen as an inset display above the main 5.7 inch QHD IPS Quantum Display on the V10. Working independently, the Second Screen can be set up as an always on display to enhance the V10’s productiveness all without impacting battery life. Users can set the Second Screen to display the weather, time, date and battery icon when the main display is off. With the main display on, the Second Screen can be set to convert to a dedicated launching area for shortcuts or favourite apps.

The LG V10 features 5MP Dual Front Cameras with two separate lenses to capture standard 80 degree selfies or perfect wide angle selfies of 120 degrees, without the need to pan the smartphone which increases the likelihood of camera shake. For the wide angle shot, the V10 employs a sophisticated software algorithm to combine images from the two separate lenses which are just far enough apart to provide two different points of view.

Also, the LG V10 offers users the ultimate in video capturing, editing and sharing. The V10 is the first smartphone to offer manual mode for video. First introduced for still photographs on the G4, the technology has been enhanced to handle video recordings as well. With Manual Video Mode, budding directors can easily create professional quality videos by adjusting options such as shutter speed, frame rate, ISO, white balance and focus while recording. Videos can be recorded in three resolutions ― HD, FHD or UHD ― and two aspect ratios ― 16:9 standard or 21:9 cinematic.

The LG V10 was designed to be rugged; the resilient Dura Guard frame firmly secures the display to protect the phone from hard bumps and tumbles. The V10’s frame is composed of SAE grade 316L stainless steel, the same tough, hypoallergenic material used to make surgical tools and high-end watches. Because the edges and corners are the most vulnerable areas of a phone, the extra protection provided by the Dura Guard frame ensures maximum durability.

On the back and bottom of the display, resilient but soft Dura Skin offers added protection from direct impacts to the device. Dura Skin is soft to the touch but also is highly resistant to nicks and scratches. What is more, the back grid pattern was designed specifically to offer a more secure grip. Independent testing and certification firm MET Laboratories tested the LG V10 by dropping it from height of 48 inches repeatedly at different angles and found it to be “MIL-STD-810G Transit Drop Compliant” for shock.

As an advanced multimedia smartphone, the sound in the V10 has been a strong design focus at LGs. The V10 features 32 bit Hi-Fi DAC by ESS Technology, designers of high performance audio products for professionals. The LG V10 automatically detects connected devices and provides sound control options which can be customised.

Also, the LG V10 is the first commercial device to utilise Qualcomm Technologies TruSignal antenna boost technology designed to intelligently optimise signal strength at all times for fewer dropped calls, faster data and better call coverage, no matter how the phone is held.

On security, along with the popular Knock Code, the LG V10 features a new fingerprint sensor to unlock the smartphone and turn on the display simultaneously. The sensor also works with Android Pay in the United States to make purchases as quick and easy as possible.

Said Juno Cho, president and CEO: “The LG V10 was designed from the ground up primarily as a multimedia smartphone for the sharing ecosystem. We heard from many customers that until the G4, they weren’t comfortable going on vacation or outings without a separate camera. With the V10, we hope to do for video what the G4 did for photographs.”

Meanwhile, the latest LG Watch Urbane delivers the highest resolution display of any smartwatch currently on the market today. With a resolution of 480 x 480, the new LG Watch Urbane delivers 348ppi on its 1.38 inch full circle P-OLED display. With a diameter of 44.5mm, the smartwatch resembles a classic timepiece with its hairline-etched stainless steel body and durable hypoallergenic TPSiV elastomer band. And to live up to the original LG Watch Urbane’s great battery life, the 2nd Edition features a high-capacity 570mAh battery and Power Saving Mode to last throughout the day and more.

The LG V10 will be available in Korea starting this month followed by markets such as the US, China and key countries in Asia, Latin America and the Middle East. Information regarding additional markets and launch dates will be announced locally in the weeks to come. The LG Watch Urbane 2nd Edition will be available first in the United States and Korea, followed by markets in Europe, CIS, Asia and the Middle East.


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