Joined by a colourful reimagining of the classic Nokia 3310
Mobile World Congress: HMD Global, the home of Nokia phones, has unveiled a new generation of Nokia smartphones based on Android.
Three new smartphones – the new Nokia 6, Nokia 5, and Nokia 3 – will all run Android Nougat and offer a secure and up to date experience with Google Assistant. The company also announced the return of a modern classic; the iconic Nokia 3310, reborn with a modern twist on design.
The family of products announced demonstrate Nokia’s belief that every consumer should have access to premium quality, not just those with high end flagship devices. Combined with a thoughtful design philosophy that focuses on improving the smartphone experience at every level, each technical component has been carefully considered and integrated into the phone design to have the biggest benefit on consumers’ daily lives.
Drawing on the hallmarks of the Nokia phone heritage of quality, simplicity and reliability, the range is designed for a new generation of fans.
It was also announced that the world-renowned game Snake will be snaking its way back into people’s hearts with a new version available to play on Messenger, part of Facebook’s Instant Games cross platform experience. The new free Snake game is designed to be played with groups of friends making it even more playable than the first time around.
Combining distinctive design with immersive audio and a bright and colourful 5.5” full HD screen, the Nokia 6 delivers a premium smartphone experience. The unibody of the Nokia 6 is crafted from a single block of 6000 series aluminium. The smart audio amplifier with dual speakers allow consumers to experience a deeper bass and unmatched clarity, while Dolby Atmos sound delivers a powerfully moving entertainment experience.
The Nokia 5 has been precision engineered out of a single block of 6000 series aluminium with a Corning Gorilla Glass laminated 5.2” IPS HD display. Powered by the Qualcomm Snapdragon 430 mobile platform and the Qualcomm Adreno 505 graphics processor, the Nokia 5 brings robust structural integrity, attention to detail and the quality of a high end flagship to everyone.
With a precision machined aluminium frame forged out of a single piece of aluminium, a sculpted Corning Gorilla Glass laminated 5” display and seamlessly integrated 8MP wide aperture cameras (front and back), the Nokia 3 packs a truly premium quality smartphone experience into its compact and elegant form.
Thin, light and incredibly durable, the Nokia 3310 is a head turning modern twist on one of the best-selling feature phones of all time. With 22 hour talk time and month long standby, the Nokia 3310’s fresh, colourful, modern design brings it bang up to date. The Nokia 3310 is available in four distinctive colours – Warm Red and Yellow, both with a gloss finish, and Dark Blue and Grey both with a matte finish. It will retail at an average global retail price of €49.
Arto Nummela, CEO of HMD Global, said: “Nokia has been one of the most iconic and recognisable phone brands globally for decades. In the short time since HMD was launched into the market, the positive reception we’ve had has been overwhelming; it seems everyone shares our excitement for this next chapter. Today’s consumers are more discerning and demanding than ever before and for us they will always come first. Our efforts in bringing together world class manufacturers, operating systems and technology partners sees us proudly unveiling our first global portfolio of smartphones with a Nokia soul, delivering the very best experience to everyone.”
Florian Seiche, president of HMD Global, said: “Strategic and meaningful partnerships are essential to our success, both for the products and manufacturing. Equally we are committed to building the right kind of partnerships at a market level so we can reach and service all of our fans. The encouragement, support and excitement we have felt from the operators and retailers we’ve met globally so far has been humbling. The excitement and anticipation for our first global family of smartphones has been tremendous.”
