Nokia partners with ONE to fight extreme poverty


Images captured on Nokia Lumia devices help spread the word of progress

Nokia has partnered with The ONE Campaign to support their mission of ending extreme poverty around the world. ONE's new music-based campaign, agit8, launches today to showcase the progress that has been made in the fight against poverty.

The campaign includes a digital music platform featuring new video recordings of classic protest songs, a new film that will be projected on the iconic façade of the Tate Modern in London and impromptu live performances.

Extreme poverty has been cut in half in the last 20 years, and the facts show that it can be virtually eliminated by 2030. Co-founded by Bono and strictly nonpartisan, ONE is a campaigning and advocacy organisation of more than three million people taking action to end extreme poverty and preventable disease.

Nokia is the visual voice of this global media campaign, and is helping spread the word via images captured around the world. Evocative images taken by prominent photojournalists, bloggers, amateur photographers and celebrities across the world using Nokia's Lumia 920 smartphone will be projected onto the Tate Modern during the evenings of 11 to 13 June.

Nokia is also encouraging its community to make their voices heard by capturing and sharing images, stories and experiences that support ONE's 'Progress via Protest' theme.

'A shared belief in connecting people has facilitated this exciting and dynamic partnership,' said John Nichols, global brand director at Nokia. 'With our leading edge imaging technology, and the power of photos to help raise awareness of world issues, and bring people together, we are committed to help spread the mission of this incredible organization.'

ONE will use the high quality photography generated by Nokia users to inspire millions of people to support their ongoing grassroots advocacy work targeting extreme poverty and preventable diseases around the world.

'Advocacy at its core is a collective experience, a movement, that is meant to be shared with others,' said Jeff Davidoff, chief marketing officer at ONE. 'People share their experiences through pictures, making Nokia the perfect partner for our members to connect and campaign against extreme poverty.'


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