Mobile operators and advertisers are able to make revenue from sponsored data packages to the mobile internet
Opera Software has announced 'Sponsored Web Pass', a new way to bring easy to understand, zero-risk mobile internet packages to consumers around the world.
Sponsored Web Pass enables operators to team up with advertisers to sponsor the cost of customers' mobile internet access, providing users with free mobile data for limited time periods.
Opera's Sponsored Web Pass allows operators to increase their revenues from data services by enabling their participation in ad revenue monetisation. The product enables consumers to access the mobile internet in time or content-based mobile internet increments. For example, users could access one day of mobile internet or one hour of Twitter usage, sponsored by an advertiser.
All the user has to do to access the internet offering is watch a short advertisement from the sponsor before continuing to their content, similar to the way an ad from a sponsor airs before the start of a TV programme. Users are then free to engage with the content in their Web Pass for its entire duration.
When the Sponsored Web Pass expires, users are given a soft landing with the option to continue browsing after purchasing a paid Web Pass, or to reengage with different sponsors and continue browsing at no charge.
'Sponsored Web Pass gives operators a unique channel to partner with the advertisers and content providers who are already driving traffic across their networks, and helps both parties to participate in monetization of that traffic,' said Nuno Sitima, SVP of business development at Opera Software. 'This is an excellent way for operators to bring new users onto the mobile internet while introducing them to new, easy to understand data packages.'