Launches the first ever mobile crowdfunding platform in Africa, in partnership with HelloAsso
Orange has launched Africa’s first mobile crowdfunding platform in Côte d’Ivoire. The service, called Orange Collecte, enables private individuals and charities to finance their personal and charitable projects by making an appeal through their mobile network.
This novel solution is open to all Orange Money customers in Côte d’Ivoire. Contributors will be able to make their donations using their Orange Money electronic wallet.
The Orange Collecte platform was developed in partnership with HelloAsso. Through this partnership, Orange is getting involved with the social innovation approach instigated by HelloAsso. The Orange Collecte initiative embodies the Group’s desire to support innovative solutions that meet its customer’s basic needs, while also illustrating the issue of developing innovative financial services in Africa, which is part of the operator’s strategy.
A charity that wants to start a fundraising campaign must have created an Orange Money account dedicated to the charity. As for contributors, they choose a campaign, indicate how much they want to pledge and then confirm it. In turn, they can invite their contacts to also take part in the collection. At the end of the collection, the amount raised is directly transferred to the user’s Orange Money account.
In sub-Saharan Africa, where less than 24 % of the population has a bank account while more than 80% of inhabitants have a mobile phone, Orange Money offers mobile financial services that can be used with simplicity and ease to carry out remote transactions securely.
Opening an Orange Money account is free for Orange mobile customers. The system is very easy to use: deposits or money transfers are made via the standard GSM network.