Merchants across Europe experience 10% higher spend off back of new game
Spend has increased in the Google Play store thanks to Pokémon Go fans, according to new figures.
There is a 10% increase in mobile commerce revenue among the top four merchants on the Google Play Store in the month since the mobile game’s launch in Europe, stated connected commerce specialist, Docomo Digital.
By comparing Google Play Store revenue from before and after the launch of Niantic’s mobile gaming phenomenon, Docomo Digital discovered an unlikely trend; while initially the game seemed to have a detrimental effect on its competitors’ revenue, including Candy Crush and Clash of Clans developers King.com and Supercell, Pokémon Go has more recently acted as a catalyst to increase mobile commerce spend.
Hiroyuki Sato, founder and CEO at Docomo Digital, commented: “The results from our analysis were very surprising. While we expected Niantic to become the highest earning merchant in the Google Play Store, we thought that this would be at the expense of its competitors.
“What this data shows is that consumers are willing to increase the amount of money they spend on and through their mobile devices, which is very promising for the future of m-commerce,” Sato added.
Docomo Digital designs and builds mobile payment systems for over 200 mobile network operators around the world, which often include integrating these payment gateways with content marketplaces, such as Google Play Store.