Almost 50% of viewers watched digital coverage on smartphones
Its coverage of the Winter Olympics has broken records at the BBC, becoming its most-streamed Winter Olympics. The BBC’s coverage of the Pyeongchang 2018 Olympic Winter Games was streamed 22.2 million times across BBC Sport and BBC iPlayer, smashing the previous record of 6.2 million streams for the Sochi 2014 Games.
BBC TV coverage attracted an overall audience of 33.2 million with a peak of 4.1 million on 17 February for Lizzy Yarnold and Laura Deas’ success in the Skeleton.
In total 17.7 million unique browsers followed the BBC’s digital coverage across computer (30%), tablet (18%), mobile (47%) and connected TV (5%) in the UK alone, with an average 2.9 million unique browsers watching every day. Last week also saw BBC Sport’s biggest week since the Rio Olympics with 23.3 million unique UK browsers visiting the site.
The most popular day was 17 February with 1.9 million streams, where Yarnold and Deas achieved a gold and bronze medal, followed by 18 February (1.6 million) when Great Britain took on Italy in the Men’s Curling and Sweden in the Women’s Curling, and 13 February (1.5 million) with the Snowboard Halfpipe and the Mixed Doubles Curling Final.
BBC Sport also offered a range of video clips in addition to the BBC’s overall programme coverage, bringing the total number of Winter Olympics video views to 39.1 million. The top 10 most-watched moments from BBC Sport clips were: ‘Peach of a shot’ sends GB into semis – 378,496 views; Elise Christie suffers disqualification – 376,048 views; Christie crashes out in short-track 500m final – 347,328 views; I was knocked over, I didn’t fall on my own – Christie – 334,800 views; Christie crashes out in 1500m semi-final – 327,120 views; Canadian duo win ice dancing with record score – 305,424 views; Yarnold defends her Olympic skeleton title – 296,544 views; 17-year-old Red Gerard takes gold – best of day 2 – 275,872 views; Competitors hit the wall in men’s luge 267,312 views; Wardrobe malfunction for South Korean skater – 253,024 views.
Over three million users were signed in on mobile and tablet, where they could set up medal notifications and get the latest Games news in the My Sport section. Over 400,000 browsers visited My Sport during the Games.
Across social media, BBC Sport connected with young audiences on social media through collaborations with Snapchat and Instagram, which saw millions of users access daily stories and native video, as well as posts back to the BBC across Facebook and Twitter.
BBC Sport accounts had more than 50 million video views in the UK on social media during the Winter Olympics, with these accounts engaging with over 10 million users between 9 February to 25 February, 70% of whom were under 34.
Neil Hall, head of product, BBC Sport, commented: “We want to make sure audiences can watch all the action from major events however they want. We gave people unprecedented choice this year across BBC Sport and BBC iPlayer; whether it’s watching our world-class live coverage, highlights packages, clips or following the latest news and analysis. Audiences have really embraced that with this year’s coverage being streamed over three times more than the previous Winter Olympics.”