Tablet shipments rise in second quarter

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Android was the dominant mobile operating system for both smartphones and tablets in the second quarter

While tablet shipments had slumped the past few quarters, they were up 2% in the second quarter against the first 2015, according to new research.

Tablets hit 19.6 million units in the second quarter according to Strategy Analytics. Shipments of business smartphones and tablets had mixed results in the second quarter 2015, with smartphone shipments declining from the first quarter to the second, while quarter on quarter tablet shipments grew.

Business smartphone shipments reached 89.3 million in the second quarter, down 3% from the first quarter 2015, but up 16% from the same quarter a year ago.

Android was the dominant mobile operating system for both smartphones and tablets in the second quarter, accounting for 65% and 52% of each respective market.

Apple iOS devices accounted for 28% of business smartphone shipments and 38% of tablet shipments.

Microsoft accounted for 6% of the business smartphones shipments in the second quarter and 10% of tablets, breaking the double-digit mark in terms of business tablet shipment share for the first time.

Strong shipment growth of Microsoft’s Surface tablet — 42% from the first quarter 2015 — contributed to this.

Said Phil Hochmuth, directory of mobile workforce strategies research at Strategy Analytics: “Many enterprises in the second quarter were hesitant on investing in large, new deployments of tablets and phones, as new device announcements from corporate favourite vendors such as Apple and Microsoft were on the horizon. Going forward, we predict enterprises will continue to roll out tablets as laptop replacements for certain groups of employees, as well as for more single-purpose functions, such as kiosks and point-of-sale devices, which will be corporate-owned.

“This will mean a slight shift away from the BYOD model of tablets to a more corporate-liable model.  Although the majority of smartphones and tablets in businesses will still be personal-liable in the near term,” Hochmuth added.

Asia Pacific was the largest market for business smartphones in the second quarter, accounting for 50% of worldwide business smartphone shipments. North America was the second largest market at 23%.

In Both APAC and North America, BYOD is the domain device type, with nearly three quarters of all shipments in both markets being persona-liable devices. In Western Europe in the second quarter, the third largest business smartphone market at 11% of total shipments, corporate-liable smartphones continue to be the norm, as 62% of smartphones shipped in the region were company-owned.

Shipments of business smartphones and tablets had mixed results in the second quarter 2015, with smartphone shipments declining from the first quarter to the second, while quarter on quarter tablet shipments grew.

Business smartphone shipments reached 89.3 million in the second quarter, down 3% from the first quarter 2015, but up 16% from the same quarter a year ago.

Android was the dominant mobile operating system for both smartphones and tablets in the second quarter, accounting for 65% and 52% of each respective market.

Apple iOS devices accounted for 28% of business smartphone shipments and 38% of tablet shipments.

Microsoft accounted for 6% of the business smartphones shipments in the second quarter and 10% of tablets, breaking the double-digit mark in terms of business tablet shipment share for the first time. Strong shipment growth of Microsoft’s Surface tablet, up 42% from the first quarter 2015, contributed to this.

Said Phil Hochmuth, directory of mobile workforce strategies research at Strategy Analytics: “Many enterprises in the second quarter were hesitant on investing in large, new deployments of tablets and phones, as new device announcements from corporate favourite vendors such as Apple and Microsoft were on the horizon. Going forward, we predict enterprises will continue to roll out tablets as laptop replacements for certain groups of employees, as well as for more single-purpose functions, such as kiosks and point-of-sale devices, which will be corporate-owned.

“This will mean a slight shift away from the BYOD model of tablets to a more corporate-liable model.  Although the majority of smartphones and tablets in businesses will still be personal-liable in the near term,” Hochmuth added.

Asia Pacific was the largest market for business smartphones in the second quarter, accounting for 50% of worldwide business smartphone shipments. North America was the second largest market at 23%.

In Both APAC and North America, BYOD is the domain device type, with nearly three quarters of all shipments in both markets being persona-liable devices. In Western Europe in the second quarter, the third largest business smartphone market at 11% of total shipments, corporate-liable smartphones continue to be the norm, as 62% of smartphones shipped in the region were company-owned.

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