Taken your daily tablet?


Tablet devices start to take over day to day activities from the PC realm

People have begun using media tablets for daily personal activities, pushing the desktop computer out of the way, according to a new survey. Tablet owners are using their devices for everything from reading emails to magazines, newspapers, and books, the study from Gartner showed.

Gartner found that the main activities moving people from the desktop to tablets are checking email (81% of respondents), reading the news (69%), checking the weather forecast (63%), social networking (62%) and gaming (60%).

 'The rapid adoption of media tablets is substantively changing how consumers access, create and share content,' said Carolina Milanesi, research vice president at Gartner. 'The survey found that more than 50% of media tablet owners prefer to read news, magazines and books on screen, rather than on paper. On average, one in three respondents used their media tablets to read a book, compared with 13% for mobile PCs, and 7% for mobile phones.'

However, the shift from paper to screen-based consumption is not a straight substitution of one medium for another, noted Meike Escherich, principal research analyst at Gartner: 'We do not believe that the 'paperless home' will prevail, but it is clear that the 'less-paper model' is the new reality.

'The ongoing convergence of previously distinct devices seems to be turning the market for consumer devices from hardware-centric to usage-centric,' continued Escherich. 'Other than their tablets, most respondents also owned PCs, TVs and mobile phones. The respondents, early adopters of media tablets, said they use their multiple devices interchangeably, rather than substituting one device for another. They seek to use whichever device is at hand, or the most convenient to use at a particular time and for a specific task. However, respondents use their PCs (desk-based or mobile) 20% less at weekends.'

Media tablets play a more dominant role in the home than mobile phones or PCs, with the highest usage taking place in the living room (87%), the bedroom (65%) and the kitchen (47%). 'Weekday evenings are the most popular time to use media tablets, and this usage flattens out during the weekend as people tend to be away from home,' said Milanesi.

The survey confirmed that the main reason for buying a media tablet is the form factor. More specifically, respondents purchase a media tablet, in preference to a PC, for its convenience, small size and light weight. The survey also found that 45% of respondents do not share their tablet at all. This confirms that a media tablet is almost as personal as a mobile phone in terms of usage and consumer attitude. The survey showed a trend for men to purchase their own media tablets and for women to receive them as gifts.

However, the mobile phone has not been pushed aside by tablets. Annette Zimmermann, principal research analyst at Gartner, stated: 'The mobile phone is the most personal device in the hands of users, and it enables more private activities. It is the device that the respondents use most throughout the day, with the average user in the survey using it eight times a day for tasks requiring connectivity. This compares with an average usage frequency of twice a day for media tablets and three times a day for mobile PCs.'

Mobile phones play a role both inside and outside the home. Within the home, users recorded the most activities on their phones when in their living room (78%). Altogether, 65% used them outside the home or while in transit, and 66% used them at work. This aligns with Gartner's scenario for screen usage in the living rooms of today and tomorrow; even though the TV remains the largest screen in the living room, it shares users' attention with other devices with smaller screens, often used simultaneously, as people access complementary or distinctively different services.

Across all activities conducted on the internet, checking email (74%) and social networking (57%) are the most common activities on mobile phones. Gaming is in fourth place (42%), and appears more popular than checking the news (40%) and listening to music (40%). Watching live TV remains a very limited activity for mobile phone users (5%), but on-demand content has a slightly broader reach (15%).

The survey also found that both male and female adopters show similar attitudes toward the use of mobile devices. Both groups use the internet more at home than elsewhere, and they use it for research, shopping, learning and socialising. However, the women in the study connect significantly less than the men when outside the home, and the difference in location might be partly linked to gender-specific usage patterns. While men seem to prefer to gather information, women use their devices more for personalised entertainment activities like gaming and socialising via Facebook or Twitter.


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