The Eye Tribe debuts eye tracker SDK for Android


Bringing cutting edge technology to the masses

The Eye Tribe, a multiplatform eye tracking software firm, today announced the beta release of the world's first affordable eye tracking software development kit (SDK) for mass market Android devices.

Previously only offered for Windows computers, laptops and tablets, The Eye Tribe has made this technology available for the world's most popular mobile operating system, Android, at Mobile World Congress, Barcelona.  The Eye Tribe is now looking for beta test partners. The software beta release will be provided to select developers and OEMs bundled with an easy to use SDK, allowing for easy integration into Android devices. Potential use cases include eye-activated login, hands free navigation of websites and apps, enhanced gaming experiences and cloud-based user engagement analytics. Once out of beta release the eye tracking software will enable people to interact with their smartphone just by looking at it.

Commented Sune Alstrup Johansen, CEO and co-founder of The Eye Tribe: 'Since we first started The Eye Tribe and rolled out eye tracking SDKs for Windows, we are working towards one ultimate vision; to make eye tracking technology a standard feature of mobile devices.

'We spent lots of time perfecting our eye tracking software to bring it to developers all over the world, and today marks a special milestone in our company's history of being truly multiplatform. The debut of affordable eye tracking technology for Android is something no one else has been able to do up until now and we're excited to show it off for the first time at Mobile World Congress.' This announcement follows a series of key announcements for The Eye Tribe, most recently The Eye Tribe Tracker, its $99 eye tracking device with full SDK for Windows and Mac OS X, and seed funding of $1 million from existing investors, board members and key individuals in the US, including former semiconductor executive Richard Sanquini.


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