Third of Brits say mobile and AI will improve love life


Over half of British couples are turning to mobile technology to avoid future bust ups with partners

Huawei has been delving deep into the real state of relationships in the UK to discover how mobile technology and artificial intelligence (AI) can help reduce the most common relationship woes.

Its research showed that nearly one in three Brits believe that advances in mobile technology and AI will help to reduce domestic disagreements from the average number of six rows a week mostly caused by household chores (28%) and finances (26%.)

In a bid to avoid future bust ups with partners, over half (55%) of British couples are turning to mobile technology, with 25% ensuring their phone is charged before going out so they are always contactable. What’s more, 19% save important dates on their device so they do not forget to pick up a present for that all-important anniversary, while 14% use finance and budgeting apps to better manage their money.

Looking forward to a more feud-free future, 12% of UK couples believe that rows related to forgetting important events such as birthdays and anniversaries (including Valentine’s Day), will be reduced by intelligent mobile notifications and reminders. In addition, one in ten (10%) think using smart photography features to take partner-approved couple selfies will help reduce those moments when an unapproved picture on social media causes umbrage.

Andrew Garrihy, Huawei Western Europe chief marketing officer, who commissioned the research, commented: “AI has the potential to make our lives better, taking efficiency to new heights, so we can achieve more, even if we have less time. That’s why at Huawei, we strive to ensure that our technology empowers people in everything they do; whether on their own or in a relationship.”

Top ten reasons for relationship rows across the UK, in order, according to the research: housework and chores; finances; bad habits and pet peeves; family and parenting; in-laws; not remembering commitments made; turning up late; forgetting important events such as birthdays, anniversaries and Valentine’s Day; deciding what to watch on TV; being uncontactable due to phone battery dying.

Top ten UK cities where people are already using their smartphone to avoid an anticipated row: Sheffield (64%); Newcastle (62%); Liverpool (59%); London (58%); Birmingham (57%); Glasgow (57%); Belfast (57%); Bristol (56%); Nottingham (56%); Manchester (55%).

Consumer research was undertaken by Censuswide amongst 1000 people in a relationship in the UK, in January 2018.


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